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Questions
One Should Ask ---------------- CLOSE
this WINDOW
These
apply to personal as well as business
websites
The
question: is
the web/Internet a tool?
DEFINITELY when properly applied!
But, a lot more complex than the simple
concept that you put up some pretty pages,
register with some search engines, and
sit back and wait.
A
look at the sheer number of pages on
the net will tell you that your percentage
of being found is absolutely minuscule.
Equally important is after you have gotten
others to visit your site -- why would
your site and what you have to offer
standout above the other businesses that
offer the same as you do.
Keys
to Succes
Can
a small and medium enterprise be as successful
as large companies on the web?
Yes!
What
does it take to be successful?
A
commitment to devote the necessary amount
of resources that it takes to succeed.
Internet is like any other aspect of
business - you cannot short change
the effort that is required.
CONTENT
A
site's content must be interesting
enough to make the visitor stay at
one's site, and keep coming back. This
can vary considerably depending on
the target audience.
Remember the "no. of hits" approach
is not for everyone. It is great for those
who want to sell advertising space on their
page for mass audience type products, e.g.,
soft drinks, toothpaste, etc. BTW - On the
Internet those who buy computer and software
related products can be considered the masses. If
one serves a niche market it is important
to attract that niche's customer, and not
just any surfer. Attracting the masses (curious
surfers which the WWW is mostly made up of)
will just load your site down making it slow
and annoying for those you want to attract.
Keeping
the Content Fresh
This is probably
the most common failing of people maintaining
pages / sites on the
WWW. A continuos effort. Have a disciplined
and scheduled approach. Not a "when
convenient approach."
Quality
and Appearance versus download
speed
Many "curious surfers" like
the graphics and are willing to wait.
Most business
people have better things to do with their
time, and want to get that which will benefit
them. It appears that users are becoming
more willing to wait on images. This maybe
because there is more information contained
in images.
IMAGE
A
combination of many things, but essentially
your website is one that conveys that
your content or business is serious.
- takes a long term approach.
- takes pride in the image it projects to
the public.
- cares about the validity of the information
on its site.
- has knowledgeable and responsible individuals
maintaining its site.
- and most of all that one can be trusted.
In general, most people take basically same
the approach to using a Web site or page
as an advertising as they would with a magazine,
newspaper, etc., advertising. There are some
differences between the Web and the other
mediums, and there also some similarities.
Studies have shown that, on average, you
have run an ad in a magazine, newspaper,
etc. 6 times for it to really be effective.
There are a lot of factors in this, but in
general you could sum it up by saying that
people do not spend a great amount of time
trying to grasp and understand every detail
of everything they encounter. What this means
for a Web site is that to be successful you
must get people to return to visit your site
more than once.
How
do you do that?
Content --
information on your site that interest
the type of customer that you want to
attract.
Freshness --
evidence that you keep your site up to
date.
You
have to keep in mind that you are competing
with other Web sites to get these peoples
attention. This makes it more than just
those things mentioned above. This means
your content has to be much, much better
than the average Web site. A site will
not be successful just being a follower
and doing what the others are doing.
To be successful on the Internet you
have to "Stand Out"! Does your
Web site "Stand Out"? What
makes it Stand Out"? Why does your
site offer got that will make people
come back again and again instead of
surfing for other possibly better opportunities?
Establish
a PRESENCE
How to make the WWW community aware of a
site is the question everyone is always asking.
The general advice is extremely important
and necessary. But, it is MUCH, MUCH MORE
complex than just registering with the search
engines. One has to monitor the results and
make changes to optimize the likelihood of
a search engine finding your page. Exactly
what that is depends again on the market
one is targeting.
(International
Small Business Consortium)
|
english
AZza le brinda herramientas que facilitan
su desempeño a nivel global, a pesar
de la barrera del idioma, abriendo
el camino a mayor cantidad de recursos
y posibilidades.
Aquellos
con inquietudes o intereses
personales, comerciales,
los que yá están establecidos
como empresarios que
desean ampliar oportunidades
comerciales, se benefician
al incorporar, online
o offline, los
medios que la tecnologia
les ofrece.
Cuando
se utilizan las herramientas
apropiadas, la tecnologia
ha permitido despreocuparse,
en parte, del factor
de distancias. Todos, individuos,
empresarios, investigadores,
pequeños emprendimientos, tienen
la misma oportunidad
de acceso a/en la red,
pero hay un factor
que los separa y crea
desventajas, cual hasta
el presente la tecnologia
aun no logra resolver
por completo, el
factor idiomas.
|
close - go back
Los
programas de traducción que hoy existen
no estan perfeccionados, no proporcionan
tradcciones confiables, falta mucho para
avanzar y dificilmente pueda substituir
al ser humano.
Se
realizaron estudios
que revelan que gran
parte de la población
mundial se conecta
en red para buscar
información, manejar
sus asuntos bancarios,
y para realizar compras.
Ademas, se ha comprobado
que la gente en mayoria
prefiere su idioma
nativo cuando navega,
y esto demuestra cuanto
importante es proveer
y tener acceso a opciones
bilingues, especialmente
en lo comercial con
sitios en varios idiomas.
En
Estados Unidos, por
ejemplo, las empresas
deberian concentrar
sus esfuerzos para
captar los consumidores
hispanos, la minoria
mas numerosa, utilizando
el español en anuncios
publicitarios, paginas
en internet , folletos
y demas.
|
publicidad
y participación en Internet rinde resultados
positivos
*
ventas por internet en U.S. alcanzaran $269 billones
para el 2005 -
Forrester
Research 2000
* en 2003, 77% o 106 millones de ususarios de
internet haran compras en internet eMarketer2000
*
en 2004, publicidad en internet crecera a $2.1
billones, 6 veces mas que en 1999
eMarketer2000
from**Tendencias en las Ventas (
az starnet 12/02)
EMPOWER YOURSELF FOR SUCCESS Competitive and Successful Corporations, Small Businesses & Entrepeneurs Invest Considerable Amounts of Money in Technology, and Marketing while overlooking a very Powerful Tool, "LANGUAGE".
|
Studies show continuously increasing
part of the world's population gathers information, shops
and manages financial
matters online, and that in most cases a person prefers
her/his native language, which highlights the
importance of language diversity in business dealings,
online or offline. |
|
What is the difference between ‘Latino’ and ‘Hispanic’? “Latino” refers
to anyone of Latin American origin. That includes Brazil, where Brazilian Portugueseis the official language, but not Spain, where people speak Spanish. “Hispanic” is a term used to
describe anyone whose ancestry can be traced to a Spanish-speaking country. That would include Spain, but not Brazil.
www.latinvision.com By Warwick Sabin |
FACTS
- FIGURES 2005- U.S. Persons of Hispanic or Latino origin 14.4% / 42,687,224
According
to the U.S. Census Bureau, by the year 2050, Hispanics are expected to
comprise 24.5 percent of the total U.S. population Hispanic population
is expected to reach 52.7 million or 16.3 percent of the nation’s total
population by the year 2020.
|
SPANISH LANGUAGE USE in USA
Hispanic Purchasing Power Surges to $700B
U.S. Hispanic purchasing power has
surged to nearly $700 billion and is projected to reach as
much as $1 trillion by 2010, according to
new estimates by HispanTelligence®.
The rate of growth is nearly three
times the overall national rate over the past decade and
will propel the aggregate disposable income of the nation's
largest
minority group to $699.78 billion in 2004, according to a
HispanTelligence® analysis of data recently released by the
U.S. Bureau of Economic Analysis. HispanicBusiness - May 2004 |
Advertising in Spanish IS Important, Even Among
Bilingual Latinos
* more info :
Marketing Latino
Market face="Trebuchet
MS"
GROWTH RATE HISPANIC HOUSEHOLD TECH PENETRATION
OVER THE LAST 2yrs:
- 41% ONLINE
HISPANICS BUY GOODS OR SERVICES
-80% compared to 21% for the overall market
population that increased 57% between '90 and 2000
-
now accounts for 12.5% of the total U.S. population
-
Hispanic purchasing power has increased 156% over the last
seven years
-
Though Hispanics currently online are mostly bilingual
they tend to hold on to their culture and
language longer than any other ethnic group
-
Products and brands advertised in Spanish have proven to
gain penetration and stronger
positioning
(Pew
Internet & American Life Project)
-
Collective Hispanic buying power this year is more than
$325 billion - (Lazos Latinos)
|
Hispanic Market Advertising to
Exceed $3 Billion by 2005 -April 2004
Advertisers spent an estimated $2.79
billion in 2003 to market their products to U.S. Hispanics, a
13-percent increase from last year. The explosive increase in
the U.S. Hispanic population coupled with its increasing
purchasing power has advertisers jockeying for a larger market
share of this largely untapped market. Overall
advertising spending increased by more than 47 percent
since 1999 while spending in the top 10 DMAs
experienced an increase of only 34 percent, suggesting that
advertisers are targeting smaller markets such as
Atlanta and Denver in an attempt to increase their
advertising reach. HispanTelligence estimates that Hispanic
market advertising expenditures will surpass the $3 billion
mark by 2005.HispanicBusiness
- CERRAR - VOLVER
|
REACH
ACROSS MANAGE THE LANGUAGE
BARRIER
AZza Designs Stands by
its Commitment to Affordable Services & Personal
Attention
| . |
Key
Marketing Tips FACTS about
the Hispanics /Latino Market close -
go back
Speak
the language
Advertising in Spanish
is important, even among
bilingual Latinos — it's
a matter of cultural identity
and pride. Advertisers
who use Spanish-language
advertising and media,
including Web sites, build
customer loyalty because
they're perceived as understanding
and relating to the Latino
community. A recent study
by the Roslow Research
Group found that commercials
in Spanish were three times
more persuasive among bilingual
Latinos and six times more
persuasive among Spanish-dominant
segments. Among Latino
teens, ads in Spanish were
twice as persuasive as
ads in English.
Recognize diversity
It's a mistake to treat
Cuban, Puerto Rican, Mexican
and Central and South American
immigrants alike, because
family size, education
and income levels differ.
For example, Mexicans have
the largest families and
Cubans the smallest. There
are language differences
as well. In Puerto Rico,
beans are "habichuelas," but
in Central America they're "frijoles." When
creating your Spanish-language
campaign, it's a good idea
to use an agency that specializes
in Latino marketing. The
Association of Hispanic
Advertising Agencies offers
a searchable database of
agencies. Proceed carefully.
Even a well-known product
name or slogan may need
to be modified. When the
American Dairy Association
wanted to extend the popular "Got
Milk?" campaign into Mexico,
it found the Spanish translation
was "Are you lactating?"
Support community values
Campaigns that appear to
denigrate parental authority
or family unity should
be avoided. Word-of-mouth
plays a vital role, too,
so grass-roots PR and community
events-such as supporting
local festivals — should
be included as part of
your well-rounded marketing
strategy. US
Small Business Adm. -sba
solutions Kim T. Gordon- marketing expert and the author
of Bringing Home the Business/
Entrepreneur
¿Habla Español? If
you don't already, it's
time to start.
Tapping the Latino market could translate
to increased sales.* Entrepreneur.com
The Latino market is an
entrepreneur's dream. With
economic clout expected
to reach a whopping $926
billion by the end of 2007,
the Latino market's buying
power will soon outstrip
that of all other ethnic
groups in the United States.
"
With the online populations
of ethnic Web surfers growing
each year, the online
landscape is more closely
mirroring the offline reality," "This
growth reveals an untapped
opportunity for businesses
to win over these population
groups, companies and marketers
are presented with a growing
opportunity to reach these
underserved groups through
targeted content offerings
and smartly placed advertising. T.S.
Kelly, director and principal
analyst at Milpitas, Calif.-based
NetRatings.
Ethnic Marketing — major
advertisers converting
large chunks of their budgets
to multicultural, multilingual
efforts
—
seen by many as a largely
untapped channel for reaching
consumers online (comScore Networks, cyberatlas)
Collective Hispanic
buying power this year
is more than $325 billion (Lazos
Latinos)
Hispanic Use of Internet Increases
50%
of Hispanic adults use
the Internet and e-mail 33%
say the Internet has helped
them manage their finances.
20% of online Hispanics
have done online banking,
compared to 17 percent
of online non-hispanic
41% say it has improved
their ability to get health
and medical information
37% say that using the
Internet has improved their
ability to shop
According to the "Digital
World and the U.S. Hispanic
II" study by Cheskin
Research
computer penetration among
Hispanic households increased
from 42.3% in the
first quarter of 2000 to
nearly 47% in the fourth
quarter
rate of growth of
Hispanic household technology
penetration over the last
two years (to date)
* 80 percent compared to
21 percent for the overall
market population that
increased 57% between 1990
and 2000
* now accounts for 12.5%
of the total U.S. population.
Hispanic purchasing
power increased 156% over
the last seven years
- Though Hispanics currently
online are mostly bilingual
they tend to hold on to
their culture and language
longer than any other ethnic
group
- Technology companies
have not traditionally
targeted the Hispanic market
- Products and brands advertised
in Spanish have proven
to gain penetration and
stronger positioning (Pew
Internet & American
Life Project)
Hispanics becoming more numerous online (AOL
and comScore)
Hispanics have become the
fastest-growing segment
of the online population
of 1.5 million Internet
users 19 percent growth
in the U.S. Hispanic Internet
population from last year
*more than three times the growth among non-Hispanic
Internet users
U.S. Hispanics now comprise
11 percent of the total
U.S. online population
*
up from 9.9 percent in
the prior year
while fewer U.S. Hispanic
Internet users bought online
during a given month
—
with
8% making a purchase
—
Hispanic buyers spent 7 percent more than
the average non-Hispanic
e-commerce shopper
—
Both AOL and comScore's
findings represent significant
opportunities for online
marketers.
US
Census Bureau - U.S.
Department of Commerce read more
|
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Languages Pairs - TO/FROM
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Once a website is established
it requires dedication
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and operate. Visitors
will easily leave when
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or when links are not
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